In a yearly tradition going back 39 years, one of the events in Zug is the “Zuger Messe“. The Messe (German for “fair”) consists of a number of large tents in which different retailers and restaurateurs set up their merchandise. You can find all kinds of stuff at the fair such as vacuum cleaners, different foods, electronics, furniture, information about skiing in Switzerland or Austria, live animals, etc. There are also several restaurants and bars, often with live music.

There are over 500 stands at the Messe and it is spread over two areas that are close together. Last year, the Messe attracted 80,000 visitors, so it is considered one of the highlights of the year.

We quite enjoy going there to find some weird and interesting items that we otherwise do not find anywhere else and to enjoy the atmosphere.

The fair also has its traditional “Riesenrad” (Giant Wheel). This is an artistic interpretation of the wheel by night: